The Coca-Cola Co. released its newest innovation around its flagship brand: Coca-Cola with Coffee. Infused with Brazilian coffee, Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar is available nationwide in three signature flavors, Dark Blend, Vanilla and Caramel, while the zero-sugar counterpart comes in Dark Blend and Vanilla. All the ready-to-drink (RTD) varieties are shelf-stable and contain 69 mg of caffeine in each 12-ounce slim can. The new coffees will be available in the RTD coffee aisle. The United States is the 50th market to launch Coca-Cola with Coffee, which was first piloted in Japan in 2018. Coca-Cola with Coffee is the latest creative extension of the Coca-Cola Trademark in the United States, following the rollouts of Coke Energy/Coke Energy Cherry, Cherry Vanilla Coke, Orange Vanilla Coke (and their zero-sugar counterparts). The innovation also is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an experimental, test-and-learn approach.
The Coca-Cola Co., Atlanta