Coca-Cola unveiled new holiday packaging as an extension of the Share a Coke campaign, with 40-plus monikers dedicated to everyday heroes — nurses, teachers, neighbors, grandparents and more.
Throughout the holiday season, Coca-Cola is inviting consumers to recognize the everyday heroes in their own lives and give the gift of “thanks” by sharing stories and messages of gratitude on social media by tagging @CocaCola and using hashtag #ShareACoke.
Fans can send a custom bottle to their personal hero by purchasing a Holiday Heroes Themed Share A Coke bottle in-store or on CokeStore.com.
Award-winning chef, cookbook author, restaurateur and philanthropist Marcus Samuelsson partnered with Coca-Cola to share a meaningful thank you with his holiday hero, Anissa Sherard. Anissa is a seasoned server at Marcus’s restaurant, Red Rooster Harlem, who volunteered her time and effort to her community by distributing meals to those impacted by the pandemic.
“While the holidays this year will be unlike ever before, it’s a moment to celebrate the people who have gone above and beyond, through a shared moment of joy,” Samuelsson said in a statement. “Personally, I’m especially grateful for Anissa Sherard, a friend and server at Red Rooster Harlem, who has been an inspiration in so many ways. Despite being affected by pandemic closures, Anissa volunteered to bring meals to people experiencing food insecurities, essential workers, and the elderly throughout the Harlem community — a selfless act.
“That inspiration is at the heart of what Coca-Cola embodies, especially during the holidays, and why I’m grateful to partner with them this year,” he continued. “Please join me and Coca-Cola in celebrating and thanking a special hero in your life this holiday season. Coke’s iconic Share a Coke bottles will transform into special dedications to heroes — a special way to say ‘thank you’ to heroes like Anissa who showed up for their friends, family and communities in 2020.”