As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumers to enjoy during the Oberon offseason: Oberon Eclipse. At 6.3% ABV, the new brew will be available starting in October through March 2024.
Launch coincides with Definitely Over 21 launch party at a retirement community
March 1, 2023
One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flavor, 5% ABV, no caffeine, no added sugars and 100 calories in each serving, the company says.
BOMBAY SAPPHIRE announced the launch of its Premier Cru Murcian Lemon, a new super–premium gin expression created to celebrate the region of Murcia in Spain and the stunning citrus that it produces.
Dogfish Head Craft Brewery, an operating unit of The Boston Beer Co., announced its upcoming release of Citrus Squall, a double golden ale paloma cocktail brewed with grapefruit juice, blue agave nectar, lime peels and a touch of sea salt.