Jones Soda Co., Seattle, released its new Jones Sparkling Water line in response to consumer demand for healthier products. The sparkling waters are made with only water and natural flavors and do not contain any added sweeteners, colors or artificial preservatives.
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Last summer, Jones Soda Co. partnered with Chrysler Group LLC’s Fiat automobile brand to host a photo contest in which consumers could submit pictures of the new Fiat 500e for a chance to win the electric car as well as surf lessons with Jones-sponsored professional surfer Brianna Cope.
Jones Soda captures consumer passion, company’s brand power. With flavors such as Blue Bubblegum, Dirt and its newest Bacon variety, Jones Soda Co. continues to uphold its reputation as a fun brand, says Bill Meissner, president and chief executive officer of the Seattle-based premium craft soda company.