Sailor Jerry's brands fans with free tattoos, new Belvedere bottle 'lights' up club experiences
February 14, 2014
Last summer, Jones Soda Co. partnered with Chrysler Group LLC’s Fiat automobile brand to host a photo contest in which consumers could submit pictures of the new Fiat 500e for a chance to win the electric car as well as surf lessons with Jones-sponsored professional surfer Brianna Cope.
Jones Soda captures consumer passion, company’s brand power. With flavors such as Blue Bubblegum, Dirt and its newest Bacon variety, Jones Soda Co. continues to uphold its reputation as a fun brand, says Bill Meissner, president and chief executive officer of the Seattle-based premium craft soda company.