Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020
Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.
Participants battle mighty Atlantic for Talisker Whisky Atlantic Challenge
March 20, 2020
Perfect Hydration, an ultra-purified alkaline water with electrolytes, signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring better hydration to the masses through its premium ionized, electrolyzed, 9.5+ pH water.
Limited-edition spirit celebrates passion for whiskey, coffee
January 27, 2020
Jameson Irish Whiskey, a brand of New York-based Pernod Ricard USA, is offering a fresh take on coffee and whiskey with the new, limited-edition Jameson Cold Brew, an Irish Whiskey infused with natural cold brew coffee flavor.
Every step of Penelope Bourbon’s journey, from brand to bottle, speaks to the importance of collaboration in achieving not only a beautiful bourbon, but also a legacy of quality that outlasts changing times and trends, the company says.
Doc Pepe's Lab has released a Barrel-Finished Manhattan and an Old Fashioned blend, each of which are blended by hand, are 36 percent alcohol by volume and are available in 1.75-liter, 750-ml and 375-ml sizes.
Mississippi River Distilling’s Cody Road whiskey and bourbon edges out competition
December 17, 2019
The year might be coming to a close soon, but that doesn’t mean the innovations in the beverage market have slowed down. Across all sectors of the alcohol and non-alcohol beverage market, brand owners continue to develop products that bring joy to consumers’ lives.
Just in time for the holidays, Deschutes Brewery, Bend, Ore., and Bendistillery, also of Bend, Ore., announced the fourth annual release of their limited Black Butte Whiskey collaboration.