Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, announced the launch of its new Carrot Juice, a handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. 

Bottled in both 32-ounce and 56-ounce sizes, Natalie’s Carrot Juice is vegan, kosher, non-GMO, and free from added sugars and artificial flavors, it notes. Crafted using a gourmet pasteurization process, the juice preserves bright flavor and nutritional value while delivering the convenience and shelf stability trade partners and consumers expect, the company says.

“This launch is a direct result of listening to our retail partners and consumers,” said Ashley Sommer, vice president of marketing at Perricone Farms, in a statement. “Customers told us they wanted a carrot juice with the ingredients and taste they trust from Natalie’s. Expanding beyond citrus into vegetable-forward offerings is a natural next step for the brand. And placing this product into Wakefern’s ShopRite doors makes it easy for shoppers to try and adopt it.”

Natalie’s developed the carrot SKU in response to repeat retailer requests for a premium carrot juice that matches the brand’s high standards for sourcing and small-batch production, it says. The new offering underscores the company’s strategic expansion into vegetable juices while maintaining the same farm-to-bottle care consumers expect, the company notes.

Natalie’s 100% Carrot Juice is currently available at all Wakefern banners, including ShopRite, PriceRite, Brown, Village Supermarkets, Morton Williams and will appear in additional grocery chains soon, the company says. The product also is available to purchase online at the company’s website.

www.natalies.com