Bota Box announced the launch of Bota Box Brightside, a blend of Sauvignon Blanc and Pinot Grigio. 

The new white wine is the first addition to Bota Box’s award-winning core portfolio in more than a decade and will be available at retail locations nationwide starting this month in two formats: Bota Box’s signature lightweight, shatterproof 3-liter boxes and 500-ml Tetra Pak “Minis.”

“Wine drinkers are increasingly choosing light and bright white blends, whose sales are up 14% in the last year,” said Andrew Blok, marketing director for the Bota Box portfolio, in a statement. “Bota Box’s award-winning Sauvignon Blanc and Pinot Grigio are already popular with premium wine drinkers, so creating a blend of these varietals that highlights the best attributes of each was a natural move.”

Made in a light, refreshing style, and clocking in at 11.5% ABV, Brightside bursts with flavors of lemon zest, white peach and grapefruit, the company says. Bota Box’s 3-liter bag-in-box format is portable, convenient and environmentally friendly, with a lower carbon footprint than glass bottles, it adds.  

Bota Box Brightside Sauvignon Blanc and Pinot Grigio can be found at major retailers nationwide including Kroger, Publix, Total Wine & More, HEB, Meijer, and more starting this month. The 3-liter box is equivalent to four bottles of wine and is priced at a suggested retail price of $24, while the 500-ml Bota Mini is priced at $6.

www.botabox.com