Napa, Calif.-based Delicato Family Wines, producer of Bota Box, announced the launch of three new varietal wines under Bota Box's premium bag-in-box Nighthawk range: Nighthawk Black Bourbon Barrel Aged Cabernet Sauvignon, Nighthawk Black Lush Pinot Noir and Nighthawk Gold Vibrant Sauvignon Blanc.
"Bota Box is now the U.S. category leader in premium wine in alternative packaging, and its strong performance is driving the growth of the premium alt-packaging category as a whole," said Jon Guggino, executive vice president of marketing for Delicato Family Wines, citing Nielsen 13-week data that ended Oct. 5. "These three new Nighthawk wines build on the successful introductions of Nighthawk Black Cabernet Sauvignon, Nighthawk Gold Buttery Chardonnay and Nighthawk Black Red Wine Blend, which quickly became the fastest-growing wines in their segments.”
Together, Nighthawk by Bota Box wines are becoming a powerful brand in their own right, with sales on track to reach one million cases in 2019.
"The Nighthawk by Bota Box family of wines is attracting new consumers to the boxed wine category, and has strong appeal with younger millennial and Gen Z wine drinkers aged 21 and over, who love Nighthawk's bigger, bolder flavor profile," Guggino said.
On Aug. 1, the brand launched a multi-million-dollar consumer advertising campaign with the tagline This Is How We Bota. The ads illustrate how Bota Box wines unlock the potential to find good times in everyday moments, the company says. The This Is How We Bota campaign will run through the end of 2019 on major digital outlets, including You Tube, Hulu, and ESPN Digital, as well as social channels such as Facebook, Pinterest and Instagram.
Bota Box and Nighthawk by Bota Box wines are available in 3-liter cartons; select varietals also are packaged in 1.5-liter bag-in-boxes and in 500-milliliter Tetra Paks.
The new Nighthawk Black Bourbon Barrel Aged Cabernet Sauvignon, Nighthawk Black Lush Pinot Noir and Nighthawk Gold Vibrant Sauvignon Blanc are available nationwide for a suggested retail selling price of $22.99. Each 3-liter carton contains the equivalent of four 750-ml bottles of wine.