Caribe Cooler, Mexico's ready-to-drink (RTD) alcohol beverage, is officially launching in the United States. 

The first stop of this rollout is Southern California, a key market for the brand’s growing international expansion, it says.

“Caribe Cooler has connected with generations since 1987,” said Osvaldo Valente, CEO of Bepensa Spirits, in a statement. “It's a brand made for those who enjoy something tasty, refreshing, and easy to drink.”

Frank Scheepers, commercial export director at Bepensa Spirits, added: “We’re very excited about this first step. Caribe Cooler has all the right ingredients to stand out in the U.S. market: flavor, history and a strong personality. We’re committed to building a solid presence alongside our trusted distribution partners, Mexcor International and Sunset Distributing Co.”

The product will be available to purchase in 12-ounce four-pack cans featuring the brand’s two leading flavors: Peach and Tropical (Mango-Pineapple). It carries 4.7% alcohol by volume and will be sold at a suggested retail price of $9.99.

www.mexcor.com