Nurri introduced a fresh, new design for its 30g Protein Ultra-Filtered Milk Shakes. This lifestyle-forward redesign reflects Nurri’s position as an everyday, household beverage that is fun, flavorful and functional, the company says. 

As the brand continues to grow, expanding to new retailers and launching additional flavors, this packaging evolution helps better showcase Nurri’s commitment to creating products that not only provide nutritional benefits, but also spark joy, it adds. 

“As Nurri grows and reaches more people, we felt it was the right time to evolve our look. This refreshed design better represents what Nurri is all about: feeling good and bringing a little burst of joy to your day,” said Adam Tollefson, director of marketing at Nurri, in a statement. 

The updated design features a colorful “drip” graphic that visually cues the flavor profile, like dripping chocolate or melting vanilla. It’s bringing flavor and fun to the protein shelf, and its colorful packaging invites consumers to enjoy life’s everyday moments, the company says. Each can also clearly communicate the product's nutritional function: 30 grams of protein with just 1 gram of sugar and 150 calories.

“This design feels like finding the perfect outfit that fits just right,” said Jamie Boucher, director of creative. “It truly captures the exciting and evolving path Nurri is on. Protein doesn't have to be boring, but rather it can be a lifestyle shift that feels bright, playful, fun, and most of all full of flavor. We can't wait to see where Nurri goes, and how we can continue to connect with more people and provide some positive vibes and smiles along the way.”

Nurri’s new design isn’t just about aesthetics — it’s a signal of what’s next. As more consumers seek out convenient, high-protein options that align with their values, Nurri is poised to meet that demand with purpose and personality, the company says.