Mom Water Louise
(Image courtesy of Mom Water)
Mom Water, an original, non-carbonated spirit water, announced the launch of its newest, limited-edition flavor: Louise (Citrus Cucumber).
Inspired by the fresh, hydrating flavors of spa water, Louise delivers a light and crisp taste, ideal for summer sipping, the company says. At a 4.5% ABV, Louise contains zero sugar, no artificial sweeteners and flavors with only 90 calories in each 12-ounce can, it notes.
“We wanted to create a flavor that feels like pure refreshment in a can, and Louise does just that,” said Jill Morrison, co-founder of Mom Water, in a statement. “Think spa day in a can ― but with a bit more fun. We can’t wait for everyone to sip, relax and enjoy this limited-edition release.”
Like several other flavors, this one holds personal significance to the founders, named in honor of co-founder Jill Morrison’s mom. Louise also answers a long-standing fan request for a cucumber-infused flavor, making it an instant crowd-pleaser, the company says.
Louise marks Mom Water’s tenth personality-driven flavor and second limited-edition seasonal release. The brand also recently expanded its four-pack lineup to include two fan favorites, Mary (Apple Melon) and Kathy (Blackberry Lime), the company notes. Additionally, Mom Water is now calling on its fans to help name another new flavor, due to launch next year, it says.
Louise is available on shelves across more than 20 states and for direct-to-consumer online purchase in convenient four-packs for a suggested retail price of $9.99-12.99.
www.drinkmomwater.com
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