Dairy Farmers of America (DFA) introduced a first-of-its-kind real dairy milk that contains only 50 calories in each serving: Milk50 by DairyPure.

Available in Original, Chocolate and Vanilla, the new lactose-free, reduced-calorie milk offers a nutritious option, containing the same key nutrients found in other dairy milks, including 9 grams of protein, the company says.

“Milk50 is revolutionizing the dairy aisle with real dairy milk that addresses the top concerns of health-conscious consumers — calories and sugar,” said Rachel Kyllo, chief marketing officer of dairy brands for DFA, in a statement. “While some people switched to plant-based alternatives seeking lower calories, they’ve been forced to compromise on both taste and nutrition. Now they don’t have to settle for less.”

A one-cup serving of Milk50 contains just 2-3 grams of sugar, depending on the variety, the company notes. A serving of Milk50 also is an excellent source of calcium (20% daily value) and a good source of vitamin D (10%) and vitamin A (15%), it says.

Milk50 achieves its benefits without artificial flavors or colors. Using an advanced ultra-filtration method, Milk50 removes sugar while preserving 9 grams of protein — delivering a creamy, rich-tasting milk, the company says. With 75% of the sugar removed in Milk50, a touch of sweetness is added back in to achieve an ideal taste profile, it adds. 

Milk50 will be sold at Target stores nationwide and select West Coast retailers, including Walmart, Albertsons and Stater Bros. Markets, the company says. Original, Chocolate and Vanilla varieties will be available in 48-ounce plastic bottles in the dairy aisle for a suggested retail price of $4.49.

www.milk50.com