Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator. The state-of-the-art applicator is designed to streamline the label application process on round or cylindrical containers, offering increased speeds and new features, the company says. It boasts a host of features that make the labeling process both faster and more efficient, with approximately 30% faster speed than Primera’s AP360/362 label applicators. It ensures that all labels are applied swiftly and accurately, providing a seamless finish on a wide variety of containers. The AP380 includes an all-new label liner rewinder that further optimizes operations by keeping the waste liner material off the floor and winding it into a roll for easy disposal. Other key features include precision labeling, increased speeds, user-friendly operation, reliable performance and is made in America. “We are excited to introduce the AP380 Label Applicator, which represents a significant advancement in label application technology,” said Mark D. Strobel, vice president of sales and marketing, in a statement. “This applicator not only speeds up production rates but also elevates product presentation, a critical factor in driving sales. With the AP380, labels are applied flawlessly and reliably, ensuring a consistent look across every package.”

Primera Technology Inc. Two Carlson Parkway North Plymouth, Minn. 55447; 800/797-2772;