Purchase, NY-based PepsiCo once again is shaking things up in the sparkling water category with a brand-new product: bubly burst. The new bubly burst is a flavor-forward, lightly sweetened sparkling water beverage with bold fruit flavors, bright colors, zero added sugar and minimal calories, the company says.

Beyond the new flavor experience, bubly burst brings consumers the same fun and playfulness as the core bubly brand with cheeky sayings and friendly salutations on the bottle and cap, it notes.

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“Since we created and launched the bubly brand six years ago, bubly has taken the sparkling water category by storm — skyrocketing to the No. 1 brand in awareness, and the No. 1 most preferred sparkling water brand in the marketplace,” said Todd Kaplan, chief marketing officer for sparkling water and Pepsi, in a statement. “As the category has become more mainstream, new consumers are coming into the space looking for solutions that have a stronger and slightly sweeter taste than a typical sparkling water, while maintaining many of the same credentials that the sparkling water category is known for today. That is what bubly burst is bringing to the table — sparkling water with a delicious burst of fruit flavor, all brought about in a way that only the bubly brand can.

“We are confident in the strength of the bubly brand to stretch into this new space, providing consumers with the same fun and playful energy they love and have come to expect from bubly,” Kaplan continues. “The launch of bubly burst is a big bet for our organization that will truly accelerate bubly’s growth to entirely new heights while expanding its consumer base as the brand continues to assert its leadership role within the sparkling water category.”

New bubly burst is available in six flavors: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade and Tropical Punch. All flavors contain just 10 calories or less, with no added sugar, and are packaged in 100% recycled PET, single-serve 16.9-ounce bottles.

bubly burst will be available nationwide in grocery, gas and convenience stores, as well as online. To celebrate the expanding bubly portfolio, bubly will kick off a 360-degree integrated campaign to drive awareness with a TVC spot and social, digital and eCommerce support, the company adds.