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New ProductsEnergy Drinks & Shots

Rockstar Focus

Rockstar_Focus.png

(Image courtesy of Rockstar)

February 8, 2024

Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.

Made with innovative ingredients like Lion’s Mane, a mushroom used in traditional eastern cultures, and providing 200 mg of caffeine, Rockstar Focus gives consumers functional energy and a mental boost to tackle the day and be the best version of themselves, it says.

The new zero sugar, calorie-free beverage is available in three flavors — Lemon Lime, White Peach and Orange Pineapple.

“Our new Rockstar Focus formulas are uniquely crafted to include the optimal blend of cutting-edge ingredients and the power of caffeine, setting a new standard to deliver not just energy, but mental focus,” said Danielle Barbaro, vice president of R&D at PepsiCo Beverages North America, in a statement. “Through our proprietary design process, we artfully curated each flavor to provide the consumer with an energizing and refreshing taste experience." 

Packaged in 12-ounce cans, Rockstar Focus is available to purchase at retailers where PepsiCo products are sold nationwide, starting at $2.99 a can. 

www.rockstarenergy.com


KEYWORDS: cognitive health energy drinks Rockstar Energy Drinks

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