Texas Brands LLC, in a partnership with Frio Vodka, announced its retail product launch, featuring an enhanced bottle design and a commitment to environmental stewardship.
In a move toward environmental responsibility, Frio Vodka announced its partnership with The American Rivers Foundation, a leading nonprofit dedicated to conserving and restoring the nation’s rivers. For every bottle of Frio Vodka sold, a portion of the proceeds will support American Rivers’ efforts to preserve and protect waterways across the country.
“To be able to create a vodka this pure and clean is something that we feel the consumer has been asking for,” said John Giannukos, president of Texas Brands, in a statement. “Partnering with American Rivers means we can help keep rivers clean and make a difference for future generations while drinking the world’s smoothest Martini. Remember it takes all of us, but it only takes one Martini.”
Frio Vodka is distilled six times with locally sourced ingredients, and then goes through an advanced patented purification process to ensure a smooth and pristine taste, the company say.
The Frio Vodka’s new design reflects the brand’s dedication to craftsmanship and attention to detail. Featuring sleek lines and a distinctive label, every element has been carefully curated to embody the spirit of Frio Vodka, the company says. The bottle, like the vodka within, is a work of art that captures the essence of Texas in every pour, it adds.
“With broad market penetration and a loyal following since 2012, I was honored when the founders of Frio Vodka approached me to update and rebrand their product,” Giannukos stated. “We took an excellent vodka and recrafted it with a blend of the finest grains and wheat.”
Texans and vodka enthusiasts alike can now experience the new era of Frio Vodka, available in more than 800 stores across the Lone Star State.