Belvedere Vodka releases new bottle design
Bottle proceeds benefit HIV/AIDS fund
Belvedere Vodka announced a global partnership with visual artist, musician and activist Laolu Senbanjo, which includes a new limited-edition bottle. The limited-edition bottle visually brings to life Senbanjo’s interpretation of the complexity, nuance and character of the Belvedere liquid, the company says. The new bottle design uses high-quality, full-wrap sleeve technology and features a flowing design with sharp edges that represent the water and rye working together to produce dimension and taste, it adds. “When Laolu paints a subject, each design is unique to what he believes depicts their inner beauty,” said Rodney Williams, president of Belvedere Vodka, in a statement. “This phenomenal message is seamlessly in line with our mission to reveal the unexpected beauty in life.” Proceeds of the new bottle will support the global fund to help eliminate HIV/AIDS in Africa, the company says. Launched in September, the new design is available in 1-liter and 1.75-liter bottles.