Tip Top Proper Cocktails announced the launch of its all-new, ready-to-drink (RTD) 100-ml canned cocktail: the Espresso Martini. A collaboration with coffee pioneers Counter Culture, the newest offering is made using three ingredients: vodka, vanilla and espresso from Counter Culture’s Big Trouble coffee blend, the company notes.
“We’ve never been ones to jump on a trend bandwagon, so we knew that if we were to create an Espresso Martini, it would need to be a best-in-class version,” said Yoni Reisman, co-founder and CEO of Tip Top Proper Cocktails, in a statement. “We’re thankful to have the opportunity to partner with another talented Southern maker, Counter Culture Coffee, to make just that.”
Diego Castro from the Counter Culture team, added: “Coffee is the ingredient that can make or break an espresso martini. We knew if we could control that variable, only Tip Top could craft the best version of the cocktail out there. We are excited to drink and share the results of our collaboration.”
Thoughtfully formulated, tested, over the course of many months, recipe developer Miles Macquarrie and the Tip Top team worked tirelessly alongside the unparalleled coffee palettes at Counter Culture to create this all-new cocktail offering that’s strong and smooth, the company says.
“We’ve seen that when one person orders an Espresso Martini, it often sets off the sizzling platter effect with their companions and surrounding tables putting in a rush of orders that can back up the bar,” Macquarrie said in a statement. “Couple that with the fact that many restaurants and bars are not equipped with the tools to make Espresso Martinis and we’re really offering a timely solution for busy bartenders ― all you need is the can, some ice, and a cocktail shaker.”
The 22% ABV Espresso Martini is available for shipping to 41 states through Tip Top’s website. Individual cans of the Espresso Martini also are available in retail stores and bars in seven states: Colorado, Florida, Georgia, Illinois, New Jersey, New York and Texas.
www.tiptopcocktails.com
