Multi-brand beverage startup Romero Brands released three new boutique tequilas: Telsón Blanco Tequila, Telsón Reposado Tequila and Telsón Añejo Tequila. Telsón Tequila, made from 100% Weber Blue agave, is handcrafted in the Highlands of Jalisco, Mexico, and created from a thirst for authenticity and transcendence, the company says. Romero Brands’ flagship Telsón Blanco Tequila features a crystal clear color with a sweet vanilla aroma and undertones of delicate agave, balanced taste with a complex and refreshing finish, according to the company. Meanwhile, the Telsón Reposado Tequila is aged for three months in French Oak barrels, and features balanced aromas of vanilla, caramel and cooked agave with a smooth and sweet taste that hints at oak, vanilla, light spice notes, ginger and caramel, it adds. Each 750-ml bottle of Telsón has a 40% ABV and is currently available to purchase in Nevada and Utah, as well as online. Telsón Tequila has a suggested retail price of $39.99 for Blanco, $47.99 for Reposado and $56.99 for Añejo.

Romero Brands, Fort Lauderdale, Fla.


Distribution: Select markets, online