Hornitos Tequila unveiled its Reserve Line with two new premium expressions joining the award-winning portfolio of tequilas: Hornitos Cristalino Reserve and Hornitos Añejo Reserve. 

With the expanded lineup, Hornitos continues its brand legacy of trailblazing craftsmanship and further solidifies its mission to democratize high-quality tequila for all, it says.

The new Reserve Line presents tequila crafted with three ingredients: agave, yeast and water, the company notes. Cristalino Reserve and Añejo Reserve each undergo a special secondary finish to deliver a truly unique experience for tequila enthusiasts, offering premium taste in exquisite packaging without breaking the bank, it says.

“The launch of Hornitos Reserve Line is proof of the promise we’ve made to our consumers to make premium, 100% agave tequila accessible to all,” said Rashmi Raine, vice president of  marketing for U.S. tequila and mezcal at Suntory Global Spirits, in a statement. “We are proud to reach 75 years of tequila craft and reaffirm our commitment to accessible quality tequila with these new premium offerings. Embodying the ‘Tequila de Todos’ spirit, Hornitos Cristalino Reserve and Añejo Reserve are a celebration of our rich Mexican history and take us into the next era for the Hornitos brand.”

Hornitos Cristalino Reserve is a crystal-clear Añejo tequila crafted from 100% blue weber agave, hand-harvested at peak maturity and aged in American Oak barrels, the company says, this tequila delicately rests with whole vanilla beans from Veracruz, Mexico, for three weeks, imparting a whisper of natural sweetness and a silky, lingering finish. The result is a Cristalino tequila that is both luxuriously smooth and intriguingly layered, it notes.

Hornitos Añejo Reserve is a smooth, triple aged, 100% agave tequila uniquely aged to deliver distinct and complex whiskey notes, the company says. The aged tequila is made with agave, water and yeast, and delivers a velvety, intricate blend of smoky vanilla and a touch of buttery caramel, it adds. The triple-barreling process creates the rich and colorful flavor, as the tequila is uniquely matured in three different American Oak barrels: a toasted barrel, then a charred barrel and finally a specially toasted barrel to finish aging, the company notes.

Hornitos Cristalino Reserve Tequila and Añejo Reserve Tequila are rolling out in select markets across the U.S. now at a suggested retail price of $44.99 for a 750-ml bottle, with expanded national distribution to follow, it says. 

www.hornitostequila.com