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MarketingWine & Spirits

Spoto Family Wines announces partnership with Robin Zander from Cheap Trick

Spoto Family Wines
September 10, 2021

Spoto Family Wines announced a partnership with Robin Zander, American singer, songwriter and rhythm guitarist best known as the lead singer for the iconic rock band Cheap Trick. The Spoto-Zander 2017 Oakville Special Select Cabernet Sauvignon “Surrender” has a suggested retail price of $175. “We’ve been huge fans of Robin and the band for years and have discussed launching a label together for some time as we both have a passion for winemaking and music and wanted to bring together those two elements that make life so enjoyable,” said Stuart Spoto, winemaker and owner of Spoto Family Wines, in a statement. “To have this wine bottled and ready for people to enjoy is truly a dream come true for us both. We simply can’t imagine doing this with anyone else and cannot wait for people to try it while listening to some of the best rock music of our time.” Zander and Christy Spoto are both passionate animal lovers. Christy Spoto is a longtime supporter and Puppy Raiser for Canine Companions, and Zander has announced that proceeds from the sales of the “Surrender” Special Reserve Oakville Cabernet Sauvignon will benefit Save the Elephants to help protect the threatened animals.

KEYWORDS: Cabernet Sauvignon limited-edition music partnership

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