Next Frontier Brands acquires Snow Leopard Vodka
Acquisition will further position in premium vodka segment
Next Frontier Brands, Boulder, Colo., announced its acquisition of Snow Leopard Vodka from Edrington, the makers of ultra-premium global spirits.
This acquisition broadens Next Frontier Brands' platform of premium spirits by adding a high quality brand that is socially conscious. Established in 2006, Snow Leopard Vodka is a uniquely luxurious spelt grain vodka that is crafted in Poland and distilled six times using natural spring water and filtered twice through charcoal to ensure purity and quality.
Citing a report that worldwide vodka market is expected to reach $56.4 billion by 2027, with growth being driven by the premium segment, which is expected to grow at a CAGR of 10.3% from 2020 to 2027, Snow Leopard Vodka is positioned to help the company address evolving consumer preferences for premium, purpose-driven brands, it says.
Snow Leopard Vodka also has a commitment to quality and conservation for socially conscious consumers who expect brands to give back to society, according to the company. Snow Leopard Vodka is dedicated to snow leopard conservation and has contributed more than $500,000 to the Snow Leopard Trust to date.
“Snow Leopard has gained exceptional traction in focus markets like South Korea and the USA and is well positioned to increase its global market share in other premium vodka markets,” said Joe Magnacca, president and CEO for Next Frontier Brands, in a statement. “We will continue to build brand equity and strategically scale globally.”
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