Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsTea and Coffee

Online tea company delivers ethically sourced African tea blends

Black-owned, woman-owned and veteran-owned Cured Leaves Tea Co. offer yoga, break work, tea workshops

Cured Leaves Tea
(Image courtesy of Cured Leaves Tea Co.)
June 7, 2021

Cured Leaves Tea Co., Baltimore, launched its online tea company to offer top-quality loose-leaf teas carefully cultivated and ethically sourced from the heart of Africa and mindfully blended for the ultimate tea drinking experience, it says.

Cured Leaves Tea was born out of U.S. Army Veteran Paula Shaw's passion for the freedom she feels from yoga, a movement-based meditation practice, paired with the focused-based meditation practice of drinking tea. Shaw, a certified yoga instructor and Breath Master, began making tea blends for family members and clients a few years ago, but the demand grew quickly, the company says.

In early 2020, Shaw connected with blenders and tea farms on the continent of Africa, where each tea line is traceable and has a story of its own, to develop a variety of special tea blends, functional teas, and herbal infusions. She realized the COVID-19 pandemic was an opportunity to expand her business and share her mission to help bring health and wellness to the world.

“We are more than a tea company. We are a movement to create a healthier way of living and being for all,” Shaw said in a movement. “During a time when many of us are feeling isolated and anxious, we need the tools to find the stillness and oneness within ourselves without losing our sense of connection to others.”

The company is dedicated to raising awareness about global issues and empowering people through acts of love while promoting unity and community. Cured Leaves Tea offers yoga, breath work and tea workshops virtually and in the Baltimore-Washington metropolitan area and supports communities in the countries where the teas and herbs are harvested.

Cured Leaves Tea products including East African Currant (a blend of hand-rolled Kenyan black and purple Tea), White Hibiscus Passion (white tea, hibiscus, and natural peach flavors), and Green Mint Magic (green tea and peppermint) are available for U.S. and international shipping.

KEYWORDS: direct-to-consumer (DTC) eCommerce loose-leaf tea

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  •  a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

    2026 Bottler of the Year: Gillette Pepsi Companies

    Cozy holiday flicks and rom-com movies tend to be ripe...
    Carbonated Soft Drinks
    By: Jessica Jacobsen
  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • alani nu energy drink

    Energy drinks, shots market embraces innovation, functionality

    Demand for multifunctional drinks has prompted energy...
    Energy Drinks & Shots
    By: Chloe Alverson
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Monster Strawberry Shot

Monster Energy’s new flavor inspired by dirty soda trend

 a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

2026 Bottler of the Year: Gillette Pepsi Companies

poppi Shirley Temple flavor

poppi commences new year with Shirley Temple flavor launch

Vote for your favorite new product

What's your favorite New Product of the Month!

Have your say in what makes it to the top this month!
Vote now for your favorite product of the month and help us celebrate excellence.

VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

bottler of the year box

Related Articles

  • AriZonaRedTea_900.jpg

    AriZona Red Tea delivers ready-to-drink rooibos tea

    See More
  • milos sweet tea

    Milo’s Tea Co. delivers moments of joy

    See More
  • Just Ice Tea

    Just Ice Tea supplier helps company meet packaging needs

    See More

Related Products

See More Products
  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing