Steaz, Long Beach, Calif., announced a new Steaz Antioxidant Brew Yerba Mate that will be available exclusively at Whole Foods Market in early 2021. Steaz also announced the rollout of Steaz Antioxidant Brew Tea, a new brew of tea with revitalized packaging and a cleaner formulation.
Steaz Antioxidant Brew Yerba Mate is brewed with antioxidants from yerba mate and coffee berry. Steaz Antioxidant Brew Yerba Mate boasts 165 mg of caffeine in every 16-ounce can and is available in three varieties: Golden Mate, Peach Please and Mint to Be.
Steaz Antioxidant Brew Yerba Mate will be available exclusively in Whole Foods Market stores, beginning March 2021.
The company’s innovation comes as consumer interest in yerba mate is growing. Sales of ready-to-drink Yerba Mate are up 21 percent year over year to $153 million (SPINS November 2020).
"We aim to provide products that both meet consumer demand and our leading quality standards, and are excited to offer Steaz Antioxidant Brew Yerba Mate at Whole Foods Market," said George Daines, global beverage category merchant at Whole Foods Market, in a statement. "The ready-to-drink yerba mate beverages will be exclusive for a limited time at our stores, so our shoppers can have the very first taste of these delicious new functional beverages."
In addition to the Yerba Mate launch, Steaz also is rolling out Steaz Antioxidant Brew Tea, a new brew of tea steeped in tradition, offering elevated functionality without compromising taste. New Steaz Antioxidant Brew Teas are a refresh of Steaz Green Tea, made to look more appealing and to include ingredients that resonate with its core consumer, it says.
Steaz aims to deliver great-tasting products with clean ingredient labels, by removing extraneous ingredients like inulin and erythritol. Steaz Antioxidant Brew teas will soon be unique from others because they'll be made with liquid brewed green tea, and will be combined with acerola cherry for added antioxidants.
"For more than 15 years, Steaz has crafted flavorful teas good for the mind, body and soul," said Ron Greene, chief executive officer of Steaz, in a statement. "Shoppers are increasingly demanding beverages with clean ingredient labels and added functionality, without sacrificing taste. We believe it's possible to experience this balance and are excited to have optimized our portfolio to even better meet these demands. Now, Steaz Antioxidant Brew is the way tea is supposed to be - great-tasting and beneficial to your body."
Packaged in 16-ounce cans, all flavors of Steaz Antioxidant Brew Tea will offer a consistent 65 mg of caffeine in each serving. Additionally, the teas will remain made with Fair Trade, Non-GMO and certified organic ingredients, like organic brewed green tea and organic acerola cherry.
All Steaz Antioxidant Brew packaging also is taking on a more vibrant look. Designed by McLean Design, the new look honors the brand's legacy, while pointing an eye toward innovation. The design features clean, colorful lines and enticing ingredient illustrations, making it easier for shoppers to quickly find their favorite flavor by color, illustration or by glancing at the label.
Shoppers will begin to see the new Steaz Antioxidant Brew Teas on-shelf starting in early 2021, including certain flavors sold at Whole Foods Market stores, a long-time Steaz retailer.
Steaz also announced today that starting April 1, Steaz will donate 1 percent of revenue, not profit, to the greater good. Specifically, Steaz has partnered with 1% for the Planet, and by mid-2021, all Steaz Antioxidant Brew beverages will carry the 1% for the Planet logo.