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Wine & SpiritsNew Packages

MYX Fusions debuts new bottle design

Packaging update coincides with launch at Sam’s Clubs nationwide

MYX Fusions New Bottles
December 7, 2020

New York-based MYX Fusions, the gluten-free, vegan wine from music superstar Nicki Minaj and media maverick Mona Scott-Young, revealed its new signature bottle for original Moscato and Moscato Peach, in advance of its debut at Sam’s Clubs nationwide.

The redesigned effervescent Moscato bottles will be in Sam’s Club for the first time, marking the biggest order to date for the wine brand. In addition to Sam’s Club, MYX Fusions Moscatos are also available in thousands of stores across the United States.

“As a wine lover myself, I’m thrilled by the popularity of MYX Fusions — a refreshing, ready to drink wine that brings non-wine drinkers into the wine category. Just crack the top and the magic begins! I’m also grateful to Sam’s Club for recognizing our product that speaks for itself, " said Scott-Young, MYX co-owner, investor and chief marketing officer, in a statement. "Hitting the shelves just in time for the holidays, our redesigned packaging and recent attention being given to BIPOC wine makers, as well as the commitment to supporting businesses owned by women, has provided an exciting opportunity for the brand’s continued growth in popularity this holiday season.”

KEYWORDS: celebrity beverage moscato packaging redesign

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