Penn Color released penneffex to deliver a high-end, eye-catching finish for fast-moving consumer goods (FMCG) packaged products. With nearly unlimited customization options, the penneffex line combines the companys creativity, expertise in colors and special effects and knowledge in manufacturing processes to inspire creative brand design ideas for foods, beverages and more, the company says. With variations including matte, brushed metal, frost, metallic, luster and bubbles, penneffex offers brands a powerful way to engage with the consumerssenses and emotions. Whether the consumer is walking through the store, or shopping online, the colors enable brand owners and creative marketing teams to engage with their customers and remain in line with the brands messaging and values. The core concept of penneffex is to create building blocks of unique and differentiated colors and special effects that become a source of inspiration for FMCG product design teams and they are used in bespoke formulations. Additionally, the company typically will design and prototype 70 to 80 unique concepts, which are presented in their finished part form, it adds.

Penn Color, 400 Old Dublin Pike, Doylestown, Pa. 18901; 215/345-6550;