Goldthread Berry Power

Goldthread Plant-Based Tonics expanded its line of functional tonics with Berry Power. Berry Power was created to improve adaptation to stress, recovery and resilience, and support energy and endurance, the company says. Berry Power is made with 14,000 mg of whole herbs in each 12-ounce bottle. The new tonic gets its name from its primary ingredient — Schisandra Berry — which gives the tonic its color and tangy taste, it says. Other adaptogens in this blend include Korean ginseng, goji berries and tulsi. Available as singles or six-packs, Berry Power is sold in select markets and online for a suggested retail price of $30 for a six-pack.

Goldthread, Santa Monica, Calif.
Telephone: 413/325-8987
Internet: www.drinkgoldthread.com
Distribution: Select markets and online

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As the symbols of local and innovative, craft beverage alcohol brands have been the go-to companies for what is driving consumer taste. But as the category sees increased competition from luxury, premium and even import competitors, many beer, wine and spirit entrepreneurs are adjusting their operations as consumers diversify their preferences.