PATHWATER, Fremont, Calif., is introducing new Sparkling and Alkaline water innovations in functionally designed refillable bottles.
Enhancing its product offerings, PATHWATER's Sparkling, Alkaline and Still water now are all infused with electrolytes and balanced pH, and housed in a refreshed brushed-aluminum bottle with minimalist branding to further encourage reuse, it says.
"Our newly enhanced, reusable bottled water and design is disrupting an industry that needs to change in a major way," said Shadi Bakour, chief executive officer and co-founder of PATHWATER, in a statement. "We continue to prove that we can be both functional and sustainable, and we're proud to showcase the next generation of bottled water, further solidifying ourselves as the leader in the eco-friendly water space."
Ali Orabi, chief marketing officer and co-founder, added: "PATHWATER is the bottled water company that is not in the business to sell water. We are trying to solve the single-use plastic bottle crisis, and the only way to solve it is to reuse as much as possible. Other major brands and start-ups have followed the PATH that we started in 2015. We are also encouraging people to shift their habits from constant single-use consumers to refillers and reusers."
PATHWATER's new innovations will launch on www.drinkpathwater.com with Alkaline available for $22.99 (nine-pack of 20-ounce bottles) and $27.99 (nine-pack of 25-ounce bottles), and Sparkling available for $22.99 (nine-pack of 20-ounce bottles). Cases also can be purchased on Amazon starting in April, and individual bottles of these new SKUs will be available in retailers later in the year, it says.