In the “Lion King,” Mufasa tells his young son Simba about the “Circle of Life” and the importance of nature taking and giving back life to earth, and the connectedness of all living things. Fortifying with vitamins and minerals also fosters a “greater connection,” as these nutrients are helping to give beverages a competitive, nutritional edge.
While beverage companies have been formulating with vitamins and minerals for years, like vitamin D and vitamin C used in milks and juices, respectively, for decades, technological advancements in beverage formulations is impacting ready-to-drink (RTD) beverages, says Samantha Ford, director of business development at AIDP Inc., City of Industry, Calif.