Downingtown, Pa.-based Victory Brewing Co. is expanding its footprint to downtown Philadelphia. Victory’s new 14,000-square-foot, state-of-the-art brewery and taproom will be located in Center City’s Logan Square and will feature a production brewing system, scratch kitchen, three bars, street level outdoor seating, and a rooftop patio.
“Victory’s leadership position in craft beer since 1996 affords us a long perspective on the evolution of this movement and encourages us that now is the time to roll up our sleeves and start brewing in Philadelphia,” Victory Co-Founder Bill Covaleski said in a statement. “We’ve been patiently looking for the perfect downtown Philadelphia location for years. This property, and its iconic address, 1776 Benjamin Franklin Parkway, presents the perfect venue for us to expose both Philly residents and visitors to innovative, quality craft beer, while expanding the audience for the entire craft beer industry.”
The Philadelphia taproom will complement its other Pennsylvania locations in Parkesburg, Downingtown and Kennett Square and will bring a new experience to the Center City area, it says. The two-level facility will have two indoor bars and one outside bar. It will have a total of 3,500 square feet of outdoor space with street level seating and a rooftop patio. The brewhouse will have a custom Prospero Brewing System and will become an innovation hub for Victory’s entire business.
A collaboration between Victory and architecture firm Gerner Kronick + Valcarcel (GKV), the design was influenced by the brewer’s history, unique story, and ties to Eastern Pennsylvania, it says.
“In 2019, we rebranded our entire lineup, launched popular new brands like Twisted Monkey and Cloud Walker, and contemporized our marketing approach,” Covaleski said. “This taproom represents the continued evolution of our brand. The experience in this taproom will be respectful of Victory’s history but will also represent our next chapter.” BI