During the past 20 years, the natural products industry has seen incredible growth, with no end in sight. Consumers no longer are relegated to shopping at natural and specialty retailers and they have a plethora of clean-label products from which to choose. Beverages like kombucha; sparkling, f lavored and enhanced waters; and a rise in functional and performance beverages are ushering in a new normal for the natural products industry. This infographic uses insights from Chicago-based SPINS’ first-ever “State of the Natural Industry” report published in August.

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