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Infographic: Better-for-you natural products continue upward trajectory

Kombucha, enhanced waters deliver double-digit growth

November 22, 2019

During the past 20 years, the natural products industry has seen incredible growth, with no end in sight. Consumers no longer are relegated to shopping at natural and specialty retailers and they have a plethora of clean-label products from which to choose. Beverages like kombucha; sparkling, f lavored and enhanced waters; and a rise in functional and performance beverages are ushering in a new normal for the natural products industry. This infographic uses insights from Chicago-based SPINS’ first-ever “State of the Natural Industry” report published in August.

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Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.