In Jimmy Buffet’s song “Margaritaville,” the American musician paints listeners a picture of relaxing somewhere on a beach with the sun shining, his guitar strumming and a Margarita in his hand. As the warm summer months finally are here, industry data shows that Jimmy Buffet isn’t the only one who is “Wastin’ away again in Margaritaville”.
For example, Nielsen CGA found that Margaritas are the No. 1 selling cocktail in the United States within the on-premise channel, the research firm states in its February Insights titled “All Mixed Up: A Look at Cocktail Preferences Across the On-Premise Landscape.”