When trying to instill an appreciation for the complexity of art, many art teachers and aficionados will highlight Georges Seurat’s 19th century painting titled “A Sunday on La Grande Jatte.” The oil on canvas is celebrated for its juxtaposition of optics and color exemplified by painted use of dashes and dots. The complexity of Seurat’s famous painting has become a representation of the post-Impressionist movement and the innovative ways artists transitioned into the avant-garde art movement. Although unlikely to be celebrated in a high-traffic art museum, today’s health-and-wellness movement has shown itself to exhibit its own layers of complexity to support today’s consumers.
“Americans’ definition of health and wellness has gotten more complex,” says Gary Hemphill, managing director of research for New York-based Beverage Marketing Corporation (BMC). “It varies by individual and it has morphed over time.”