Poll finds 76% of Americans watching Super Bowl plan to drink beer

78% report it being important part of viewing experience

The Washington, D.C.-based Beer Institute released the results of its latest survey, finding 76 percent of Americans celebrating the Super Bowl this year plan to drink beer as part of their festivities.

Additionally, the poll found 78 percent of those planning to enjoy beer while taking part in Super Bowl activities said it was an important part of the experience, with half of those respondents saying beer was very important to their Super Bowl celebration.

“Across the country, men and women will take a few hours this Sunday to enjoy good friends, good food, good football, and of course good beer,” said Jim McGreevy, president and chief executive officer of the Beer Institute, in a statement. “Our nation’s more than 5,600 brewers and beer importers are proud to be part of Super Bowl Sunday, and they have poured their talent and dedication into making sure each celebrant has the right beer for Sunday’s game and future occasions throughout the year.”

The nationwide survey, by Quadrant Strategies, was conducted from Jan. 21 to Jan. 25 on behalf of the Beer Institute. The survey was conducted online to 1,175 American adults age 21 years old and older. The survey features a margin of error of plus or minus 2.86 percentage points.

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