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Beer industry celebrates success of BEERS TO THAT campaign

Campaign champions beer position in celebrating life’s everyday wins

February 25, 2021

The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins.

Poll finds 76% of Americans watching Super Bowl plan to drink beer

78% report it being important part of viewing experience

January 30, 2019

The Washington, D.C.-based Beer Institute released the results of its latest survey, finding 76 percent of Americans celebrating the Super Bowl this year plan to drink beer as part of their festivities.

Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative

Jessica Jacobsen

August 15, 2016

It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.

Beer Institute announces new labeling guidelines

Anheuser-Busch, MillerCoors, Heineken USA, Constellation Brands Beer Division and others agree to Voluntary Disclosure Initiative

July 12, 2016

The Washington, D.C.-based Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on their products, packaging or websites.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.