Craft brewer launches Don’t Call It Hotlanta Double IPA

Craft beer acts as not-so-subtle message to visitors

In anticipation of the Super Bowl, Atlanta-based craft brewery Monday Night Brewing has an important announcement: Don't Call It Hotlanta.

"It's become kind of a joke for people who live in Atlanta," Co-founder Joel Iverson said in a statement. "Everyone here has a friend or relative who calls our city 'Hotlanta.' It's one of those cringe-worthy nicknames that nobody ever uses except out-of-towners. So we brewed this beer as a not-so-subtle way for locals to get the point across."

Don't Call It Hotlanta is an unfiltered double IPA which features tropical notes on the nose, drinks dank, and finishes with a bit of bitterness, the company says. Checking in at 8.5 percent alcohol by volume, the brew is dry hopped four times with Columbus, Citra and Galaxy hops. This beer pairs well with grilled meats, chicken wings, an afternoon in Piedmont Park, and your couch after a 90-minute long commute, according to the craft brewer.

Don't Call It Hotlanta is available for a limited time on draft and in cans for to-go purchase at Monday Night Brewing's West Midtown location. The beer also will be on tap and in cans at select retailers in Monday Night Brewing's distribution areas.

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