As the completion to the second decade of the 21st century quickly approaches, the beverage market remains at the frontend of developing and marketing innovative solutions for today’s modern consumer. With a 132-year legacy, Atlanta-based The Coca-Cola Co. has witnessed many of these evolutions throughout the global beverage market.
As a proactive participant in this transitioning market, the company has benefited from its embracement of traditional and new age beverage solutions. Helping to guide the legacy company through this latest evolution is James Quincey, The Coca-Cola Co.’s president and chief executive officer (CEO).