Dark Horse wine debuts can packaging
Pinot Grigio, Rose varietals available in canned format
For the first time, Dark Horse wine is taking its signature wine and packaging it in cans. Dark Horse has launched its new cans with two of their top-performing varietals: Rosé and Pinot Grigio. The Dark Horse Pinot Grigio and Rosé are sourced from California, the company says. The bold, striking silver cans boast an eye-catching design in a 375-ml sized package, it adds. These packable, portable and unbreakable cans each contain half a bottle of wine and can go where traditional bottles are not always allowed, the company says. “It is no secret that the wine can category is beginning to take off,” said Stephanie Gallo, vice president of marketing for E. & J. Gallo Winery, in a statement. “Dark Horse is known for being a leader with unexpected offerings that over deliver on quality, and cans fit right into this philosophy.” Dark Horse cans are available at retailers nationwide.
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