I’ve always enjoyed watching and attending sporting events. Today, more and more sports teams are recognizing the value of partnering with beverage companies large and small. For example, Samuel Adams recently signed a multi-year partnership with the Boston Red Sox to become “the official beer of the Boston Red Sox.”
That value also extends to sponsorships and advertising of the “big game.” Each year, more than 110 million fans anticipate not only watching the Super Bowl, which aired Feb. 4 on NBC from U.S. Bank Stadium in Minneapolis, but also viewing the commercials throughout the program.