In the Berenstain Bears’ book “Learn About Strangers,” Mama Bear uses “strange-” and traditional-looking apples to explain to Sister Bear to use caution around strangers because, like apples, you can’t tell the good from the bad by their outside appearance. Although this is a worthwhile lesson for kids, strange or ugly fruit typically do not make it to store shelves and often can become food waste. However, one company is addressing this issue as well as the overall clean food movement.
Co-founded in 2013 by Jody Levy and Harlan Berger, New York-based World Waters came to fruition after Berger learned of the hundreds of millions of pounds of unused watermelons in the United States and around the world every year, says Levy, the company’s co-founder and creative director.