Breakthru Beverage acquires C.R. Goodman
Acquisition expands Colorado distribution of import, craft beers
Craft and import beer distributor C.R. Goodman, Aurora, Colo., announced that it will sell the assets of its distribution business to New York-based Breakthru Beverage Group’s Colorado division: Breakthru Beverage of Colorado. Since it began operating in Colorado in 2006, C.R. Goodman has grown into one of the top craft and import distributors in the state, the company says.
“With the changing landscape in Colorado, we felt the timing was right to make this change for our suppliers, customers and employees,” said Ken Goodman, owner of C.R. Goodman, in a statement. “We chose our suitor carefully and know the Breakthru team will take the same passion and energy we’ve had for our brands to the next level.”
Breakthru Beverage Colorado, formerly Beverage Distributors Co., has a diverse portfolio of beer brands, which includes Odell, Avery, Great Divide, Denver Beer, Ska and Guinness, and is looking to expand its reach by adding more craft and import brewers to its product mix, the company says.
“We have made many changes and added considerable resources to our organization over the years in an effort to be the distributor of choice for craft and imported beer sales in Colorado, and we are thrilled that C.R. Goodman has chosen us to carry on their legacy,” said Joe Marotta, president of West Region for Breakthru Beverage Group.
C.R. Goodman sought a partner to purchase the company who would maintain much of the core staff, be able to expand the reach for core brands and was 100 percent committed to the craft and import beer business, which ultimately resulted in the acquisition by Breakthru, it says.
“Clearly in Colorado and across the country, craft beer remains one of the most dynamic categories in beverage alcohol,” said Danny Wirtz, vice chairman of Breakthru Beverage Group, in a statement. “Expanding craft brewer relationships across the Breakthru footprint while continuing to deliver superior results for our spirit and wine suppliers is vital to our strategy of offering greater value to our on premise and retail partners.”