Technomic finds single-cup coffee sales were up 62 percent in 2015
Coffee segment’s market share increased to 4 percent
Coffee has recently seen a renaissance, both through its renewed popularity among younger consumers, as well as through exciting innovations within the coffee space — such as cold-brewed and pour-over coffee, reports Chicago-based Technomic, a Winsight company. According to data from Technomic's Volumix Coffee Report, sales for single-cup coffee SKUs increased 62 percent in 2015.
In a related turn, the average per-pound price for single-cup coffee SKUs rose 6 percent between 2014 and 2015. Further, the overall SKU share for single-cup coffee rose from 3 percent in 2014 to 4 percent in 2015.
The following are other takeaways from the Volumix Coffee Report:
- In 2015, S&D Coffee and Douwe Egberts led all brands in total volume and sales among distributed brands.
- Vanilla, followed by mocha and chocolate, were the top flavor callouts mentioned among distributed SKUs in 2015.
- Colombian and Arabica were the top origin callouts mentioned among distributed SKUs in 2015.
- The Top 10 coffee SKUs make up 29 percent of all SKUs distributed in 2015.
For more information, visit technomic.com.