For today’s consumer, researching products online is the new norm for consumer packaged goods (CPG). Consumers want to know more about the products they are purchasing well before they grab a shopping cart.

Whether through websites, mobile apps or social media and advertisements, shoppers have no shortage of places to find information. As a result, the pressure has been put on brands to ensure that products have a compelling representation across myriad touch-points and that the product messaging is consistent and accurate.