Nashville-based Bonnie Rose, a new Tennessee white corn whiskey with a southern vibe, launched two new, natural flavors: Orange Peel and Spiced Apple, both with a suggested retail price of $18.99. Inspired by the legend of Bonnie Rose, the new brand makes its premiere in her favorite city, Nashville, and rolls out nationally immediately following, the company says.
Some say Bonnie Rose was a distiller's daughter who grew up around the barrel room; others say she was a bartender who mixed a mean whiskey sour. Legend has it she had a taste for good whiskey and a unique Southern style all her own, the company says. "Life, Liberty, and Liquor" is the Bonnie Rose brand’s playfully irreverent rallying cry, encouraging all to live life boldly, independently and passionately.
"Bonnie Rose is a slice of southern Americana capturing a sense of empowerment, optimism and zest for life," said Dan Pilas, vice president brand managing director for Bonnie Rose, in a statement. "We are very excited to tap into the explosive flavored whiskey category that drinkers have proven to love over the last few years. We are confident people will love the great taste of Bonnie Rose — slightly sweet, with a kick and a whole lot of character."
Bonnie Rose is distilled in copper pot stills using an 80 percent white corn proprietary mash, the company says. Bonnie Rose Orange Peel pops with fresh-from-the-grove orange taste made from orange peels, both cold-pressed and distilled. The zest is blended for depth and extra citrus zip with every sip, the company says.
The Spiced Apple flavor has real, plucked-from-the-orchard taste, extracted from a barrelful of the juiciest apples and mixed with real spices from exotic locales, the company says. The ripe apple essence gives the whiskey a hint of sweetness.
Additionally, an eight-part digital content series will be released nationally throughout the summer and fall to will bring the brand to life and reveal pieces of the Bonnie Rose legend. The series will appear on YouTube, social media and via additional digital media partners, the company says. In the months following the release, Bonnie Rose also will roll-out a national experiential platform that will let consumers immerse themselves in the bold, irreverent brand persona and sample the range of flavors, it says.