White Coffee Corp. releases single-serve organic coffees in a compostable BioCup
Coffee brand plays into single-cup coffee trend
White Coffee Corp. released its single-serve organic coffees in a compostable BioCup. “Our goal is to be the leader in the coffee industry in minimizing its environmental footprint,” said Jonathan White, executive vice president of White Coffee Corp., in a statement. Sales of coffee made in single-serve brewing systems, barely noticeable five years ago, now account for more than a quarter of every dollar Americans spend on coffee to drink at home, according to a Feb. 15, 2014, article by the Seattle Times. By 2018, market research firm Mintel expects consumers to spend nearly as much on coffee pods as they do on bulk coffee.