12NtM releases 187-ml bottles
January 15, 2014
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Twelve Beverage Co.’s 12NtM brand released its sparkling, low-calorie beverages made of 60 natural ingredients in smaller, 187-ml bottles. “The 187-ml single-
serve [bottle] is the perfect size for the cold case in high-end grab-and-go [channels],” says Pat Dealy, chief executive officer of Twelve Beverage Co. Specifically, the new single-serve size for its Pronto variety, which is made of Arabica coffee beans, can be a suitable option for an afternoon coffee break, he adds. 12NtM’s Blanc and Rogue varieties also are available in the 187-ml size. The new size accompanies the brand’s original 750-ml size.
