Crown Imports LLC, a division of Constellation Brands, expanded its Corona Extra brand into space via an interactive billboard in New York City called “LunaCorona Lunar Corona” that used astronomy to turn the wedge shape of a “waxing moon” into the iconic lime of a Corona. During a window of approximately two hours on select nights this summer from scientifically identified viewing areas at a New York City intersection, the lime-slice-shaped moon seemed to rest inside the top of the billboard’s Corona bottle.