Pop WaterBranding, entertainment and artist management company Atom Factory will launch a new, all-natural beverage line called Pop Water in January. After working closely with PepsiCo and The Coca-Cola Co. on music-related projects, Atom Factory was inspired to create a beverage that had music and pop culture built into its DNA, it says. Designed to offer a compromise between soda and water, each 11.2-ounce bottle will contain 30 calories and 7 grams of sugar. It will be available in Apple, Orange, Pineapple and Grape flavors in southern California in January 2013, expanding nationally later in the year.

Atom Factory, Los Angeles
Telephone: 310/828-7200
Internet: www.waterwentpop.com
Distribution: Select markets
Ingredients: Apple: Sparkling water, sugar, erythritol, citric acid, malic acid, stevia rebaudiana leaf extract and natural apple essence.