Staying on top of what is new in the beverage industry can sometimes make you forget about its history. When watching the Ken Burns three-part PBS special “Prohibition,” I was surprised to learn that some of the founding fathers of the United States enjoyed fermented cider.
With such a deep history, it’s interesting that in the United States, the alcohol beverage has not seen the same type of growth as beer, wine and spirits, or even a similar momentum as in other developed countries.